Email vs. SMS: Which Channel Should You Choose?

By | March 23, 2021

Email has long been a tested way for companies to reach out to consumers and deliver mass messages. SMS texting, on the other hand, is rapidly becoming such a brilliant new way to communicate with consumers as the use of cell phones expands. Now let’s choose from both channels and talk about the importance of appointment reminders for clients.


SMS is an abbreviation for quick messaging service, often recognized as instant messaging. Organizations today use SMS to directly connect to clients on their mobile devices regarding new goods and services. Although both email and SMS are efficient methods to connect with your clients, some communications are better tailored to each medium. Email is an excellent tool for transmitting lengthy, deeper messages with photos and links that can be stored for later use.

SMS, on the other side, is an ideal contact medium for providing succinct, timely updates or promotions. Appointment reminders can therefore be provided easily through the usage of SMS as consumers hold phones in their hands and accessibility is greater.


MS marketing is much more intimate because it is sent directly to the customers’ phones, which most people bring with them almost daily and use to communicate with families and friends. Individuals are normally more reluctant to share out their contact information with companies, while email is used for about anything, from job addresses to private things. Although texting is a much more personal contact medium than email, any text message you submit must add meaning to the lives of your receivers. Text users withdraw even faster than email subscribers.

One of the primary distinctions between email and text is that emails are generally far smaller. Since each SMS will only be 160 characters in length, you must make each word to be impactful. Since people are reading their messages on a much smaller page, you have far less space to convey messages, and no one needs to read a text that is several paragraphs long.

Although your online presence should be cohesive across all platforms, the constraints of texting necessitate keeping your messaging concise, pleasant, and to-the-point. There is  more space to clarify various topics and exchange a lot of material while interacting by email.

Consider just how much difficult it will be to adopt a how-to walkthrough by text as opposed to email, where you’d have sufficient room to talk about your message.

Customer texting on their mobile is a very informal means of contact. However, you can message your subscribers much less often than you could ever via emails so clients are apt to stop being subscribers within the scenario where they may receive  many messages from your company. The great news is that you do not have to immediately know how to connect from each network. When you collect user information on all platforms and start monitoring interaction, it becomes clear what material, press, and volume connect towards the audience on SMS as compared to email, or the way you can distinguish your messaging on each medium. Therefore, the SMS and email platforms both serve different purposes and they need to be observed before finalizing the strategy.