Compared to other tools that you might have in your arsenal, your medical website can be argued to be the most important one. It serves as marketing to the world and is able to bring in potential patients.
But for you to enjoy all the benefits that come with a medical website, it must meet a certain standard. For you to build your brand as a medical practitioner, there are several must-have features that your website should have.
In this article, our experienced and knowledgeable team has compiled a list of tips. Scroll below to find them out.
Home page
This is the first page that each visitor or guest will see when they look up your services. From our experience, it is often a company’s or practice’s most viewed page. That said, your home page needs to have the allure and pass across the right message.
After a glance, your visitors will have made a decision on whether to use your services or move to another company. You should ensure that the key parts of your page are highlighted. Short descriptions of your healthcare products and services are encouraged.
About us
Professional medical websites should definitely have an “About us” page. If you are wondering what type of content should go here, ensure that the content answers the following questions:
– Who is the owner of the medical practice?
– The history of the company?
– The accreditations and awards of the company?
– Who are your target clients?
– What makes your services unique from the competition?
To make your content unique, avoid the use of generic statements. Be sure to personalize the message.
Services
Have you identified the services that you are going to offer? This is the place to describe the services in detail. Your clients will visit your services page to know the type of services that you offer and if they can solicit your healthcare products.
Frequently Asked Questions
It is typical that your potential clients will have questions about the services that you offer. This is expected even if you have a well-detailed blog or service page. If you have received several similar questions from patients, consider the use of a FAQ page.
Your patients will appreciate the information on the FAQ page.
Testimonials and reviews
In the current market, potential tenants don’t use word-of-mouth referrals. Today, they focus more on testimonials and reviews. Patients don’t shuck away from writing their reviews and their opinion on the quality of service.
Get testimonials from your patients through emails and attach them to the bottom of your home page. In addition, ensure that you meet the HIPAA regulations in terms of names, pictures of patients, and location.
Blogging
Consistent blogging is the best way to keep your patients in touch with your website. It is a good opportunity for potential clients to start a relationship and solicit services from you. It also makes you rank well on Google.
Conclusion
If you need a professional medical website done for you, consider getting in touch with professionals. They have the experience, expertise, and industry knowledge required to design a website that meets your exact needs and goals.